Whoop
WHOOP is the first scientifically grounded performance optimization system worn by the most elite athletes in the world to positively change behavior and unlock peak performance. WHOOP provides individuals, teams, and their coaches and trainers with a continuous understanding of strain and recovery to balance training, reduce injuries, and predict performance. I worked on a number of different digital assets for WHOOP from social media advertising to website banners. I also worked on a few strap design concepts.
October, 2017